The demand for water purifiers in the Vietnamese market is increasing, especially high-end water purifiers that create "healthy water". Some investors are having smart strategies in this fertile market.

High-end water purifier: 'the goose that lays golden eggs'

According to statistics, the water purifier market in Vietnam has grown very rapidly in recent years. The report "Vietnam water purifier market by technology, sales, forecasts and competitive opportunities 2011 - 2021" by TechSci Research also makes a positive forecast of growth of up to 12.4% during the period. period 2016-2021.

The reason for the increase in the water purifier market is due to the deterioration in water quality and increased consumer awareness about health due to the presence of toxic substances and also bacteria in drinking water. According to the latest statistics conducted by The Conference Board®Global Consumer Confidence™ in cooperation with Nielsen, a global business performance measurement company, in the first quarter of 2019 the index of interest in  health Health accounts for 44% of Vietnamese consumers' concerns, second highest only after work concerns at 46%.

With the increasing demand for water purifiers leading to the presence of many water purifier brands on the market, consumers are setting more stringent criteria for choosing water purifiers. Facing this opportunity, many investors have proactively entered the high-end market niche, distributing hydrogen-rich alkaline water ionizers, which not only purify water but also create healthy water.

Hydrogen-rich alkaline ionized water purifiers have a fairly high price, ranging from a few dozen to several hundred million dong, but many families are still willing to pay to invest in the health of family members.

Among the brands of Hydrogen-rich alkaline ionized water purifiers, OSG is a reputable brand from Japan with 50 years of experience in health water, highly appreciated by experts for its special uses such as: Anti-aging metabolism, prevention of many diseases, improvement of stomach function, rehydration, quick detoxification of the body, delicious cooking, and cleansing.

OSG was founded in 1970 and is a pioneer corporation in researching and developing technologies and products related to water, health and medicine in Japan. OSG's research laboratory is located at the Institute of Food Safety, University of Tokyo to focus on researching the uses of functional water such as electrolyte water and disinfectant water. OSG is also the brand providing the most comprehensive health water solutions in the world, covering life sectors from home, commercial to industrial.

Trading in quality water purifiers; Benefits are not just profits

When it comes to business, the first factor people immediately think of is profit. However, by becoming a distributor of specific products such as OSG high-end water purifiers, the benefits investors receive are not simply profits from sales revenue but, above all, agents. is bringing great value to contribute to protecting public health.

Ms. After a period of using OSG water, her health is more stable and her skin is more beautiful than before. Therefore, she decided to become a distributor of products for users' health, the OSG electrolytic water purifier.

In the context of the volatile water purifier market, finding new market niches, combined with a methodical business strategy, the OSG Hydrogen-rich alkaline ionized water purifier is expected to achieve success. breakthrough growth steps in the near future.